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Monday, March 7, 2016

Snack Chips Activity on Social Media - Ruffles

Ruffles 


Ruffles are also a popular potato chip owned by Frito-lay. They are a classic simple Potato Snack Chip that is active on Twitter, Facebook, and minimally active on YouTube

Twitter

Ruffles Twitter Page
    Ruffles has tweeted 1,432 times
       Is following 89 People/accounts
       Has 55.3 K followers 







Facebook

Ruffles Facebook Page
    890,223  Likes on the Ruffles Facebook page












YouTube

Ruffles YoutTube Page
        968 Subscribers  
      Combined 44,202 Video Views 
       







Ruffles is most active on their Facebook and Twitter page they have minimal reach on their YouTube Page. Unlike Dorito’s Ruffles tends to communicate with consumers comments through replying on Facebook. Ruffles has a tendency to respond to comment/question type questions but is quite a bit slower to answer to issues and complaints about the Potato Snack Chip

They are consistent with content posted on each of their pages
(All Dressed Chips back in the USA for a limited time) with additional smaller promotions being run on Twitter (Win a mini fridge through barcodes)

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