Kettle Brand- An Evaluation of the Brand's Social Channels

            Kettle Chips Social Media Study

An Evaluation of Kettles Social Media Channels

Jashandeep Singh Mann

Introduction

The Kettle Brand was founded by Cameron Healy in 1978 as the N.S. Khalsa Company; it produced its first potato chips in 1982. Kettle Foods is an international manufacturer of potato chips. Kettle features exclusively all-natural products, with its best-known brand being their batch-cooked extra crunchy potato chips. The company has occasionally held contests to introduce new flavors.

Kettle Brand is very active on social media networks and they are present on all of the most popular social media networks including:

·         Facebook                                                                    

·         Twitter                                                                                      

·         YouTube                                                                       

·         Google+

·         Pinterest

·      Instagram

KETTLE CHIPS LOGO

The objective of this post is to study the social media strategies of Kettle and explore their social media presence by examining their social media channels to see where Kettle gets the most attraction from the customers and use the various strategies of the marketing mix through their social Medias like do the various kind of promotion and give the price details to the customers.

Kettle chips is active on its various social media channels.  It is consistent with their posts, averaging a post per week on each of their social media channels.  When looking at Facebook, Twitter, YouTube but Instagram has a least post of the Kettles like after two or three months.

Kettle Chips encourage the customer feedback through the different social media channels. The Facebook posts of the kettle brand has 1,794, 411likes on this page which shows that how much people like this brand of chips. The post on the Facebook is twice in a week.  Recent post of the kettle brand on the Facebook is regarding the promotion of the brand that is they are offering a Hollywood trip for the consumers of the kettle as a winner prize. 

They also came with various tweets on the twitter as 150K followers, 2591 tweets and 779 likes and the post on the twitter is like once in a week.

 Furthermore, the followers on the Instagram 13K followers and 252 posts and on the YouTube are 26 subscribers and 1,498 views which is a least attraction of the consumers.

FACEBOOK POST

TWEET OF KETTLE BRAND

Kettle Brand is more effective on the Facebook and the twitter and Instagram also but they have a less attraction of people on the YouTube because nowadays people are using more social media channels such as Facebook, Twitter and Instagram instead of the YouTube.

Conclusion

Kettle is available on all major social media channels providing an opportunity to interact with their audience and create their chips awareness among the people. There are many competitors of the kettle brad in the industry and hid brand is competing very well in the food/ Beverages industries and make his own higher rank in the industry and moreover there are many consumers of the kettle chips especially the young generation.