Tostitos
Chips Social Media Study
An
Evaluation of Tostitos Social Media Channels
Navjot
Grewal
Introduction
In January 1978, Frito-Lay's
product development group led by Jack Liczkowski had completed development of
Tostitos. The chips were round, made of white corn and had a more authentic
"Mexican" flavor. Tostitos is a brand of tortilla chips and
(more recently) dips produced by Frito-Lays. The Tostitos has a several varieties
of chips and Tostitos flavors.
Tostitos is very active on social media networks
and they are present on all of the most popular social media networks
including:
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| Tostitos Logo |
The objective of this post is to study the social
media strategies of Tostitos used for the marketing of the product and explore
their social media presence by examining their social media channels to see
where Tostitos gets the most attraction from the customers.
Tostitos is very active on its various social media
channels. Tostitos is most active on its Twitter, Facebook and YouTube posting
once in a week sometimes twice in a week on twitter and Facebook. Tostitos is
less active on the Instagram where they only post after two or three weeks.
Tostitos is
most effective on social media on their Twitter and Facebook accounts because
they are able to reach a large target audience as well as encourage communication
between the products of Tostitos and consumer through their various daily posts.
Tostitos encourages customer feedback through social
media. Tostitos Facebook page ha731, 956 likes and there is about one post in
each week. The Tostitos continue
to come up in their posts on Twitter. The Pringles twitter page has17K followers.
There are 2,537 tweets and 488 likes for
this page and so many videos and photos are shared with the people. Recently
the Facebook post of the pringles about the new Introducing deliciously spicy
TOSTITOS Chunky Habanero Salsa, with the right amount of heat to really send
your taste buds into a glorious free fall which attract the so many consumers
towards the Tostitos. On YouTube Tostitos 2,542 subscribers and
10,224,123 views. On Instagram Tostitos posts once every couple of
weeks for a total of 141 posts and 3,641 followers.
 |
| Facebook Post |
 |
| Twitter Post |
Tostitos seems to be most effective on Facebook and YouTube because they
have the most followers on those social media channels. The posts get
many likes, shares and comments demonstrating that customers are engaging in
the content that is posted by Tostitos to attract the customers and especially
the teenagers who use the Facebook and YouTube. Moreover, they also provide the
various recipe of the Tostitos food and the sauce.
Conclusion
Tostitos
is available on all major social media channels providing an opportunity to
interact with their audience and create their chips awareness among the people
whereas it has a less awareness as compared to the pringles but although people
like to eat Tostitos, There are many competitors of the Tostitos like the Lays,
Doritos and Pringles. The taste of the Tostitos chips with a dip is excellent
and everyone want to try the chip with a dip and the Tostitos has also various
kinds of sauces which we use to make a food at home. At the end, I can say that
it is the good brand of the chips and everyone likes to eat that chips.
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