Miss Vickie's- An Evaluation of Brand's Social Channels

Miss Vickie’s Chips Social Media Study

An Evaluation of Miss Vickie’s Social Media Channels

Jashandeep Singh Mann

Introduction

 Miss Vickie's is a Canadian brand of potato chips made by Frito-Lay in the United States. The chips are kettle cooked and come in a variety of flavors. They are sold in Canada, Europe, and in the United States. Miss Vickie's unique packaging was custom created by Mobil Chemical Canada Ltd., of Belleville, Ontario. It was created not only to improve the look of the package, but also for its better seal ability and moisture and oxygen barrier.

Miss Vickie’s Brand is very active on social media networks and they are present on all of the most popular social media networks including:

·         Facebook                                                                    

·         Twitter                                                                                      

·         YouTube                                                                       

·         Pinterest

·         Instagram

Miss Vickie's Chips

    

The objective of this post is to study the social media strategies of Miss Vickie’s and explore their social media presence by examining their social media channels to see where this brand  gets the most attraction from the customers.

Miss Vickie’s chips is active on its various social media channels.  It is consistent with their posts, averaging a post per week on each of their social media channels. When looking at Facebook, Twitter, but YouTube and Instagram has a least post of the Miss Vickie’s like after three or four months.

Miss Vickie’s Chips encourage the customer feedback through the different social media. The Facebook posts of the Miss Vickie has not much but it’s interesting and attracting more and more consumers. There are 77,269 likes on the Facebook page of Miss Vickie’s. 

There are many followers of Miss Vickie’s on Twitter such as 1,183 tweets, 888 followers and 422 likes from the people. The most recent tweet of Miss Vickie’s on the titter is that they are giving the details to make the potato chips like Miss Vickie’s at home which attract the so many consumers towards it.

 Moreover, on Facebook and twitter this brand post their ideas once in a week but least on the YouTube and Instagram.

TWEET OF MISS VICKIE'S

FACEBOOK POST OF MISS VICKIE's

Conclusion

Miss Vickie‘s mostly available on all major social media channels providing an opportunity to interact with their audience and create their chips awareness among the people. There are some competitors of this brand in the market not because this product has their own uniqueness and people like it.