Part 1

Blog Post Number # 3 - Brand A. vs Brand B. on Instagram

Brands

Brand A.

Doritos

•           Doritos posts new images on Instagram very inconsistently. Posts will vary from four posts in one day to, posting every two weeks to not posting at all for an entire month.
•           They post videos and images promoting contests, events, and new products and flavors.
•           They also use the same hashtags used ton twitter to stay constant.

Brand B.

Ruffles

•           Dorito’s has only nine posts and is very inactive. They do not have a schedule for posts.
•           Dorito’s post have been the same since they first made their Instagram account back in August of 2015
•           Ruffles uses the same hashtag promoting their stereotypical Canadian mascot animal which is promoting the return of the all dressed flavor chips to the United States.

	Doritos	Ruffles
Number of Posts	123	9
Number of Followers	77,400	1,866

•           Doritos is doing well enough for a chip brand on Instagram given most pages with high amounts of followers are celebrities while ruffles is doing quiet poorly on Instagram