Blog Post Number # 1 - Brand A. vs Brand B. on Facebook

Brands

Brand. A

Doritos

-          Dorito’s posts on Facebook every 5-10 day

-          The usually post about their current promotions or contests

-          One of Dorito’s most popular recent post’s on Facebook have been about there contest in participation with the at the time of the post the New Batman vs. Superman: Dawn of Justice movie which is in theater currently ( Released March 25^th )

-          Doritos do not seem follow the 50/50 rule

-          Their most successful recent post is a video that has over 1.5k likes and 581k views.

-          They do not use any keyword terms in their popular recent post

Brand. B

Ruffles

•    Ruffles posting schedule varies but they tend to post twice a month
•       Ruffles posts have been focused on the return of a popular flavor Canadian returning to the US. Since august that are quiet funny and have a good amount of views
•        Ruffles does not seem to  follow the 50/50 rule
•    Their most successful recent post is a video with 2.1K views and 508 shares on Facebook ( As depicted above)
•         They do use one of the keyword terms which is chips in the popular recent post.

Doritos Vs. Ruffles

	Doritos	Ruffles
Facebook Likes	15,770,700	889,618
Recent Post Popularity	1.5K Likes 581K Views 250 Shares	2.1k Likes 1 Million Views 508 Shares

-          These posts were successful because both pages know how to create content that will appeal to a large portion of their target market that follows them on Facebook.