Part 1

Blog Post Number # 2 - Brand A. vs Brand B. on Twitter

Brands

Brand. A

Doritos

•           Dorito’s Tweet’s on  very inconsistent schedule they will make 8 tweets on day ,tweet every few days, or skip a week of tweeting entirely
•           Dorito’s posts funny content promoting their chip brand  and content relating to contests in association with the Batman Vs. Superman Movie
•           Dorito’s does not seem to follow the 50/50 rule when it comes to their tweets
•           Dorito’s recent posts use hashtag’s in order to attract more people to their twitter pages from other sources and to create buzz about
• Brand. B

Ruffles

•           Ruffles tweets every 2-4 days but has not tweeted at since march 13^th
•           Ruffles tweets generally tweets about contest promotions and the return of the popular all dressed flavor of chips to the United States
•           Ruffles does not use apply the 50/50 rule when it comes to tweets on Twitter
•           Ruffles does not use many hash tags in their tweets , they hashtags they do use are promoting Ruffles contests

Doritos Vs. Ruffles

	Doritos	Ruffles
Number of Account Followers	564,000	55,200
Number of Likes	1,200	13
Number of Retweets	583	3

•           The Doritos Twitter post was quiet popular while the Ruffles was not
•           The Dorito’s Tweet was popular due to a partnership with The new Batman Vs. Superman Movie who released exclusive content  through their tweet that had no yet been released(music debut)