Part 1 

Blog Post #7 – Brand A vs Brand B Content Marketing.

Blog Post Number # 7 – Camping Idea/Content Marketing

Doritos Campaign Idea

·      Create your own Chip flavour Combination Machine’s

The Campaign would be ran across North America and As well as Europe and Asia after six month if successful during summer months
 
Machines would allow users to choose one of two options after entering an email address or phone number

o   To play a fun arcade style game where they could win a manufacturer coupon for a free snack size bag of chips

                                                                       OR           

o   Create your own chip flavour combinations on a touch screen pad (the machine will internally dispense seasoning/flavouring combination on to plain Doritos chips and then dispense a snack size sealed bag of the consumers’ creation.

The target audience for this campaign would be males and females between the ages of 13 and 50  

Goals for this campaign would be to create buzz about Doritos and increase likes on Facebook as well as to increase the number of subscribers and video views on YouTube.  

This Campaign will be promoted on YouTube and Facebook.

This will attract consumers by creating an experience for the consumer rather than just a product.