SEO Analysis

Introduction

SEO is an important consideration for because SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site which id helpful for the marketers to increase their business and also compete with the other brands. In the chips industry, Tostitos and Pringles using those keyword sentences which attracts the customers because they have lots of flavors which everyone wants to try each flavor and both the brands are of potato chips and both have many flavors. Now the objective is to compare the both sites with each other and determine which one has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	PRINGLES PRINGLES	TOSTITOS TOSTITOS
URL:	pringles	tostitos
Keywords used on each site:	Flavors, eat with fun, don’t just eat, crisp chips, potato  etc.	Whole lot of awesome, eat with fun, provide dip with chips, chips scoops try the recipe of chips, etc.
Frequency of Keywords:	title	description
Locations of keywords:	Top and middle	Top and bottom
Keywords in URL:	Ultimate adventure	A generator of recipe
<title>	pringles	totitos
<meta name="description" content=“”/>	Meta Descriptor: Pringles* chips are the irresistible snack that pops open the fun! With so many ways to love	They did not use any description content.
<meta name="keywords" content=""/>	No keywords are include	No keywords are include.
Site upload speed:	Very fast uploading(0.94seconds)	Very fast( 0.64seconds)
Quality of written content:	excellent	Not much but it is good
Quality of Visual Content:	Clear and good quality	Clarity is good and also one video which look attractive on the home page.
Alt Text used:	yes	yes
Captions used:	Don’t just eat em’	Try our recipe generator
Quality of Layout:	good	good
Call-to-action:	yes	yes
Anchor Text:	yes	yes
Mobile Friendly:	Yes. We can open it on phone.	Yes
Content is “shareable”:	Yes.	yes
Links to Social Media:	YouTube, twitter, Facebook, Instagram.	YouTube, twitter, Facebook, Instagram.
SERP ranking results when using keywords from this table:	At the first when we use the don’t eat just em;	At the first when we are use the keyword “ a whole lot off awesome”

 

Summary:

Pringles strengths are its use of more SEO analysis because when we search about the best chip then the pringles come in that best chips brand moreover, more use of the keywords and the different flavors. Tostitos strengths are its use of various kinds of the promotion with the chips like provide the dip. The keyword sentences which we use for the pringles it comes at the first number and for the Tostitos like the words a whole lot of awesome are also find at the first number. When searching for content using the two sites have this in common like the ranking and the quality but they are different in that in some things like the Tostitos has a less flavors than the [pringles and more over the less keywords.

Conclusion:

In the chips industry, pringles and Tostitos are the top best industries of the chips and also the biggest seller of the chips brand. Moreover, people the flavors of these chips. Using the various keyword sentences throughout the sites like crisp chips, scoop chips, a whole lot of awesome, don’t just eat it is helpful for making the sits more attractive for the people. In my opinion the overall winner of this SEO search analysis is Pringles.