Doritos vs. Ruffles. Which Brand Optimizes for “Snack Chips - Sandy

SEO Considerations	Doritos	Ruffles
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URL:	Click here to be directed to the Doritos Fritolay page	Click here to be directed to the Ruffles Fritolay page
Keywords used on each site:	Cheese, Bold, Tortilla	Potato chips, Crunchy Ridges,
Frequency of Keywords:	Top and bottom­	Top and  bottom
Locations of keywords:	Top and bottom	Top and bottom­
Keywords in URL:	Snacks	Snacks
<title>	DORITOS® Nacho Cheese Flavored Tortilla Chips	RUFFLES® Original Potato Chips
<meta name="description" content=“”/>	“We make the best snacks on earth and have good fun while we’re at it! Whatever the situation, we have something tasty for every occasion."	“We make the best snacks on earth and have good fun while we’re at it! Whatever the situation, we have something tasty for every occasion”
<meta name="keywords" content=""/>	“The DORITOS® brand is all about boldness. If you’re up to the challenge, grab a bag of DORITOS® tortilla chips and get ready to make some memories you won’t soon forget. It’s a bold experience in snacking and beyond."	“With crunchy ridges made to stand up to even the thickest dips, RUFFLES® potato chips bring epic flavor and snack satisfaction to any get-together."
Site upload speed:	Quick	Quick
Quality of written content:	Minimal Writing	Minimal Writing
Quality of Visual Content:	Simple and  Clean	Simple and Clean
Alt Text used:
Captions used:
Quality of Layout:	Mid-Level (Not visually appealing but clean and organized)	Mid-Level ( not visually appealing but clean and organized)
Call-to-action:	Yes “Buy Online”	Yes “Buy Online”
Anchor Text:
Mobile Friendly:	Yes	Yes
Content is “shareable”:	No	No
Links to Social Media:	Yes	Yes
SERP ranking results when using keywords from this table:	Not high ( Competition with Old El Paso ) (Relatively low when it comes to “ Snack Chips”) (Fritolay owner of both companies is the first result)	1st  (Relatively low when it comes to “Snack Chips”) (Fritolay owner of both companies is the first result)