The Chip Company- an SEO Analysis of two Brands.
Written by: Jordan Thompson
“Lays vs. Sunchips. Which Brand Optimizes for “_____”
Introduction
Search Engine Optimization is important for markers because when done right, seo will draw far more traffic to your website helping to create more brand awareness and generate sales.
Screen Captures of both home pages:
SEO Considerations
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Lays |
Sunchips
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URL:
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http://www.fritolay.com/snacks/product-page/lays
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http://www.fritolay.com/snacks/product-page/sunchips
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Keywords used on each site:
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Potato, Classic, Original, chips
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Original, multigrain, flavor, snacks
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Frequency of Keywords:
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top, left and bottom
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Top left and botton
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Locations of keywords:
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Top left and botton
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Top left and botton
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Keywords in URL:
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Lays,chips
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Sun,Chips,Snacks
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<title>
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LAY'S® Classic Potato Chips
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SUNCHIPS® Original Multigrain Snacks
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<meta name="description" content=“”/>
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“We make the best snacks on earth and have good fun while we’re at it! Whatever the situation, we have something tasty for every occasion."
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“We make the best snacks on earth and have good fun while we’re at it! Whatever the situation, we have something tasty for every occasion."
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<meta name="keywords" content=""/>
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Wherever celebrations and good times happen, the LAY'S® brand will be there just as it has been for more than 75 years. With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face
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SUNCHIPS® snacks are wavy, ripple-y squares full of whole-grain goodness*. Grab a bag of SUNCHIPS® multigrain snacks in your favorite flavor, and tell your taste buds to meet you at the corner of delicious and wholesome. *21g of whole grains per serving
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Site upload speed:
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Quick
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Quick
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Quality of written content:
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Minimal Writing
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Minimal Writing
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Quality of Visual Content:
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Simple and Clean
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Simple and Clean
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Alt Text used:
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Captions used:
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Quality of Layout:
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Mid-Level
(Not visually appealing but clean and organized)
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Mid-Level
( not visually appealing but clean and organized)
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Call-to-action:
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Yes
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Yes
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Anchor Text:
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Our Flavours
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Mobile Friendly:
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Yes
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Yes
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Content is “shareable”:
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No
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No
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Links to Social Media:
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Yes
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Yes
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SERP ranking results when using keywords from this table:
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Summary:
Both Lays and Sun ships are owned by Frito-Lay, they have very a similar set and design when it comes to their websites and even share one common website which is the Frito-Lay website. Neither one is very well integrated with their social media pages, they just have links leading to them. Lay’s is the first organic result whenever you google the word chip. Sun chips requires a more specific search to find them, which is surprising since they product is a little more specialized compared to the more generic lays brand.
Conclusion:
Both companies are owned by frito-lay, however lays is far easier to find when searching compared to Sunchips which even in a specific search for multigrain or healthier chips isn’t the top result. Lays on the other hand is very easy to find requires very little effort, basically anything related to chips and lays will be either the top results or one of the tops results.
APA Citations:
Lay's® Potato Chips | Simply Made. Simply Good. (TM). (2016). Lays.ca. Retrieved 8 March 2016, from http://www.lays.ca/
SunChips®. (2016). Sunchips.com. Retrieved 8 March 2016, from http://sunchips.com/
